In the classic ‘80s flick “Beetlejuice,” a married (dead) couple seek the help of the crude, self-absorbed title character. To summon him, they have to say his name three times — and when they do, the results are not exactly what they hoped. For many small business owners, the same happens with a blog. Despite aspirations to post regularly and a commitment to develop a blog strategy, the owner (or CEO and others) says “Blog… Blog … Blog” and launches what will eventually become a decaying zombie haunting their website.
In the classic ‘80s flick “Beetlejuice,” a married (dead) couple seek the help of the crude, self-absorbed title character. To summon him, they have to say his name three times — and when they do, the results are not exactly what they hoped. For many small business owners, the same happens with a blog. Despite aspirations to post regularly and a commitment to develop a blog strategy, the owner (or CEO and others) says “Blog… Blog … Blog” and launches what will eventually become a decaying zombie haunting their website.
